Sam’s background is in project controls - the cost, schedule and reporting discipline that keeps a large project honest about where it actually is. It sits closer to financial control than the name suggests: both are about knowing the real position early enough to do something about it.
At Ozria Consulting he owns how the firm shows up: the website and what it says. His test is whether a business with an audit due in 6 weeks can find the firm, in search or by asking an AI assistant.
The rest is operational. He runs the publishing behind Insights, so the people doing the work can write without waiting on anyone. He keeps what the site claims in step with what the firm sells, and makes sure an enquiry sent at 11pm is in front of someone the next morning.
He is also Senior Founders Associate at Misia AI, a B2B SaaS start-up, where the work is the same shape at a different speed - making a small company’s operations legible enough to run on.
Sam holds a Project Controls Professional BSc (Hons) from the University of West London.